Make a plan - have strategies for your sales, marketing, finance, processes and team. Then you can decide how to use technology and automation to support your strategies. Embrace technology and all that is offers you but tread carefully so that the opportunity doesn’t become a threat. And if you do that, you’ll be less likely to be in the 50% plus of new businesses that are going to fail in the next few years.

Even if you think you boast a healthy pipeline, dig deeper – are they really genuine prospects with a high potential of becoming a paying customer or are they actually suspects wasting your time? Do you know the difference?