A key part of the work we do when business planning with clients is to dig deep to understand in some detail their target markets and key messaging.  If you can do this, you can really niche down and build your business.

Make sure you and your team are clear on the ‘touchpoints’ that will keep showing your customers that you love them and that your systems and automation help you deliver them consistently.  And so long as your product and service quality remains at the required standard, you have a customer for life.