The importance of purpose to drive you in business and in life
In Discussion With Bob Procter, Biodiversity UK CEO
Purpose is the key to building a winning business but the very meaning is often misunderstood. As Simon Sinek says, people don't buy what you do or how you do it, but why (your purpose) you do it.
After successfully selling a business and a health scare, it would have been easy for Bob to put his feet up and enjoy retirement... but a deep inner desire to fulfil a purpose and create a legacy means that Bob is now building a new business and some momentum.
In this discussion with Bob, we explore the true meaning of purpose, how you can dial in yours and why it is so important to act as your anchor as you grow your business. We also explore Biodiversity and why it is important for every business.
Viewers will learn...
What is purpose and why it is so important to all small business leaders
The inspiration behind the new business and why his purpose is so dialled in
What is the legacy that Bob wishes to create with Biodiversity UK
The importance of you embracing biodiversity now to give you a competitive advantage
Why so many are paying lip service to the green agenda
Register NOW and access my full unedited discussion with Bob.
We dig deep on each of these critical areas and share key insight.
Get to know Bob…
Accomplished, altruistic, sales focused leader with an enviable track record of success achieved across a variety of industry sectors.
Bringing a wealth of experience gained from working in the UK and abroad, Bob has spent most of his career operating with a small group of close colleagues.
They have helped him create, grow and exit companies that generated multi-million pound turnovers.
His skills have enabled him to bring to each of his businesses, humour, humility and the high levels of integrity he cherishes, to sit alongside his versatility and resilience.
He lives on the outskirts of York with his wife Alison and their Leeds Utd supporting dog Archie, whilst continuing to enjoy his passions for nature, cricket, football and travel.
