Stop flying blind – knowing your numbers to reach your goals faster
In discussion with Dani Wainwright
It's tough running a business at the best of times, especially when you're running blind and you don't know your numbers. The key to any successful small business is knowing how you're performing financially and what you need to do financially to achieve the desired results in the future.
I see and hear far too many small business owners that don't know their numbers. They either abdicate responsibility to their Accountant or bury their head in a bucket of sand and hope for the best. This isn't just small businesses, quite often this is larger, successful businesses that could and should be delivering better results.
It's time to get your head out of the sand and understand the key numbers, why they're important and who can help you understand, develop and deliver them.
In this discussion, Dani and I explore why you need to know your numbers to reach your goals faster.
Viewers will learn...
1. Where SMEs go wrong when it comes to their numbers
2. What should be measured, how often and why
3. Why insight drives decision making
4. Why you need an expert in your corner
5. Why you cannot grow a profitable business without knowing your numbers
Register NOW and access the full un-edited discussion with Dani Wainwright. We dig deep on each of these critical areas and share our insight from years of working 1-2-1 with high growth leaders in small and medium sized owner managed businesses.
Get to know Dani…
Dani is not your stereotypical Finance Director. An FCA with 20+ years’ post-qualified experience, shaped in big corporates and now focused on helping ambitious SMEs move faster with clarity and control. Dani qualified with Grant Thornton in 2006, spent a decade at a listed marketing services group rising to divisional FD (c.£300m turnover), then led large teams at Morrisons plc as Head of Finance for Group and Property.
Dani brings that best-practice rigour, without the red tape, to growing businesses: building simple, scalable processes, sharpening forecasting and cash flow, raising funding, supporting acquisitions and PE, and preparing leadership for investors. Her sector experience spans Retail, Property, EdTech, GamesTech, SaaS, Marketing & Events.
“Becoming a mum shifted my lens; I’m more attuned to the human side of growth and the pressures owners carry, so my work blends commercial insight with empathy and practical action. I live in Yorkshire with my family (plus a very enthusiastic dog) and keep myself sharp by running and training towards my yoga instructor qualification. I also sit on the Young Enterprise West Yorkshire volunteer board, helping equip young people with the confidence and skills to thrive - something close to my heart as a mum, an accountant, and an entrepreneur who didn’t take the university route.”
