How to deliver unrivalled customer experiences

In discussion with Kyla Adams of Virgin Atlantic

In a world where most businesses have many competitors, it is difficult to find a really true differentiator.  Many are turning to customer experience in order to retain and attract new clients and customers and stand out from the crowd.

But it isn’t as easy as you think to implement and maintain.

If you don’t get this right, your paying customers will vote with their feet and your brand and reputation will be damaged.

This discussion with Kyla Adams, Customer Journey Manager at Virgin Atlantic explores the importance of customer experiences in the current climate, whether it can be trained or not and what are the key ingredients to delivering unrivalled experiences.

Watch in full