Inspiration
Keep up to date with the latest tools, tips and content from Gary King-
Why creating memorable client experiences defines your brand
Following on from my musing last week about ‘Why customer service is your only point of difference‘, I’ve had two client experiences that confirm why my good friend and expert on all things brand, Deborah Ogden says that ‘your reputation is what people say about you when you are not in the room’. I was […]
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Why customer service is your only point of difference
I have said this before and I will say it again, for a majority of SME’s, we all have online and face to face competition whatever sector we are in. There are over 45,000 coaches, consultants and mentors in the UK for example which, in an unregulated sector is no surprise. Why would you choose […]
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Why saying no is a great strategy
Time is the most valuable commodity that we have because it can never be replaced yet time and time again, I see and hear of examples where business owners are wasting it both professionally and personally, by not saying no. “I don’t have time to go to the gym!” – say no to social media […]
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Why you need a robust sales process
I was with a client yesterday who had recently attended a meeting with a prospective client. He positioned his proposal (in this case an audit which was £250), to which the prospective client fell off his proverbial chair and promptly posted on LinkedIn asking for a freebie! My (new) client doesn’t have a robust sales […]
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Why removing toxic employees is essential for your success
Processes run a business, people run the processes. If you get these things right, you will deliver consistent results, high levels of customer service and you will be able to start to step away from the business, knowing you can trust them. The problem comes when you have an employee or two that are not […]
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Grant funding stream to facilitate growth – new programme
There is a new grant funding stream available to support SMEs with their growth agenda in West Yorkshire (Kirklees, Calderdale, Wakefield, Bradford, Leeds)* and beyond. 2024 is going to be tough for sure but there is no doubt that for a majority of SMEs with a plan, focus and clarity, there are opportunities out there […]
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Are you the premium offering in your space?
I love a good burger (don’t tell my PT) like many others, but I’m unsure I’d pay €5,000 for one. Would you? De Daltons diner in Voorthuizen, Netherlands has had a burger called ‘The Golden Boy’ on its menu for a couple of years. It uses some of the most premium offering in terms of […]
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Unveiling Success: Why you need a SWOT analysis in Business Planning
Why do I need a SWOT analysis? The modern business landscape is more dynamic and fast moving than ever before. Whereas a generation ago, the market may have changed every five years and more recently every year, in many sectors it is now changing by the quarter. Every three months now things seem to be shifting!You should […]
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New year, new you? – FFS
Who else is bored already of every social media post bleating on about New Years resolutions? Enough already. Two or three years ago a couple of good friends of mine announced on social media mid October that they would be going Vegan from January 01st. Whilst each to their own, I did wonder at the […]
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